The 5 components of a COMPLETE brand include:
- 1. COMMUNICATION
- 2. BRAND PERSONA
- 3. POSITIONING
- 4. SUBSTANCE
- 5. VISUAL EXPRESSION
BRAND IDENTITY
The external elements of your brand: name, logo, color & type, patterns, icons, etc.
As professional brand developers and creators, we would be completely amiss if we didn't give you a brief overview of what a fully developed brand consists of before going right into identity design. When equipped with this knowledge, you can then make a more educated selection about your needs and desired experience. So, soak up some knowledge of what a complete brand is made up of first, and then continue on to learn more about brand identity design!
A COMPLETE BRAND
A complete and fully developed brand structure includes more than just the logo and visual expression(s) of the brand; it includes a strong and strategic foundation as well.
And from there, more in-depth sub components stem out from the core.
The core components of a brand’s strategic foundation are: Communication, Brand Persona, Positioning, and Substance.
Most people start with the logo, or visual expression, when they set out to develop their “brand”, and as you can see in the infographic, that is only a small portion of what a complete and comprehensive brand actually consists of.
Imagine having a beautiful flashy car that looks great, but has no engine, so you can’t actually drive it or go anywhere. That’s what is at play when you have a logo but no strategic foundation…It can look great, but if it isn’t functional, then it definitely doesn’t take you places or serve you as well as it could!
F Yeah! Creative strongly encourages that brands be developed with a STRATEGY FIRST approach, but we realize the challenges of businesses that may limit your ability to do things in the ideal way.
Because of this, we offer strategy as an independent offering that can be completed at any time. We do enthusiastically encourage our clients to make the development of a complete brand a goal of their overall business strategy though, and to invest in that development, whenever they are able to!
Ok, Let's get to some identity!
Brand Identity is the outward expression(s) of a brand, including its name, trademark, and visual appearance.
Creating an identity system for your brand is an integral part of your brand development and goes beyond just the logo(s). Your brand’s visual expression (logo and all supporting identity graphics) speaks volumes about who you are and what you do, even when you aren’t around. A quality brand identity helps make sure you get that first impression right.
Investing in a high-quality professional brand design will ensure that you:
- take your business to the next level
- look professional from day one
- get noticed and make an impact
The infographic below highlights the visual expression components of brand development.
Let's use that car we talked about earlier to paint a more complete picture of your brand:
The VISUAL EXPRESSION is the BODY of the car.
The BRAND STRATEGY is the ENGINE of the car.
And YOU are the FUEL that POWERS the engine!
Even though each part is valuable and worthy on their own, they become a whole MOMENTUM MACHINE™ when they team up and activate together!
// BRAND IDENTITY //
Brand Identity (Logo) Design is offered in three (3) tiers, and is priced according to the level of design customization involved.
This approach allows you to receive high-quality and professional design that matches your business needs and budget. We offer budget friendly payment installment schedules for all of our logo design packages. A breakdown of the payment schedule will be shown for each tier below.
You might be thinking that professional logo design is out of your reach right now, but guess what???...
😀 YOU CAN GET STARTED TODAY FOR AS LITTLE AS 10% DOWN! 😀
// LOGO DESIGN OPTIONS //
TIMELINE DISCLAIMER: In order to be able to give our full attention and creative focus to our clients, we only take on a limited number of projects per month. Workload capacity does vary depending on demand, but the start of a project generally begins about 3 weeks after booking. Proofing will generally take place about a week after the start of the project. Completion/Handoff would take place about a week to a week and a half after proofing, but the timing will depend on revisions and the reproofing, if any. Total balance must be paid in full before any final files will be released.
TIMELINE DISCLAIMER: In order to be able to give our full attention and creative focus to our clients, we only take on a limited number of projects per month. Workload capacity does vary depending on demand, but the start of a project generally begins about 3 weeks after booking. Proofing will generally take place about a week after the start of the project. Completion/Handoff would take place about a week to a week and a half after proofing, but the timing will depend on revisions and the reproofing, if any. Total balance must be paid in full before any final files will be released.
TIMELINE DISCLAIMER: In order to be able to give our full attention and creative focus to our clients, we only take on a limited number of projects per month. Workload capacity does vary depending on demand, but the start of a project generally begins about 3 weeks after booking. Proofing will generally take place about a week after the start of the project. Completion/Handoff would take place about a week to a week and a half after proofing, but the timing will depend on revisions and the reproofing, if any. Total balance must be paid in full before any final files will be released.
// BRAND ELEMENT ADD-ONS //
UPGRADE YOUR BRAND IDENTITY TO A FULL BRANDING SUITE
THE ADD-ON OPTION INCLUDES:
// PATTERNS / ICONS //
- Custom pattern(s) in different color variations
- Supporting icon or graphic element
// GRAPHIC TEMPLATES //
- Creation of a few different branded and customized graphic templates that you can begin to use
- Usage guidelines
// FULL STYLE GUIDE //
- Full and robust (10+ page) corporate branding style guide
// TIMELINE //
The addition of the Full Branding Suite add-on will add about 2 weeks to the total timeline of your project.
// PAYMENT SCHEDULE //
- 10% Due at Booking: $60 (Non-Refundable Deposit)
- 30% Due at Start of Project: $180 (About a 2-3 weeks after booking)
- 30% Due at Proofing: $180 (About 1 week after start)
- 30% Due at Completion: $180* (About 1 week after proof)
- Total Payment: $600
// $600 TOTAL //
*Total balance must be paid in full before any final files will be released.