Description
The BRAND DISCOVERY™ Mini Course includes everything that PLAN YOUR BRAND™ – vol. 2 offers and SO much more and will provide SO MUCH MORE for your developing brand!
Above all else, an unforgettable brand must be unique, and the best way to create a unique brand is to add a whole lot of YOU into it. Whether you realize it or not, your individual mix of experiences and values is incredibly unique AND it shapes the way you do business.
We start by uncovering the badass within you (trust us, it’s in there), and then we infuse that into strategic exercises to discover an authentic brand that you and your business can be proud of, and begin to promote with clarity.
BUILD YOUR BRAND FOUNDATIONS AT YOUR OWN PACE BUT WITH THE PROFESSIONALLY GUIDED DIRECTION OF A BRAND STRATEGIST & DESIGNER!
THIS MINI-COURSE IS FOR YOU IF YOU:
★ Want to create a badass brand that speaks for itself ★
★ Need focus and direction in your business ★
★ Want more clients who appreciate your value and talent ★
★ Believe in taking decisive action ★
★ Want a signature style people immediately recognize ★
★ Crave working with the perfect clients for your brand ★
★ Are ready to translate ideas into substance ★
★ Want real results, like the “proof” or “permission” needed to embrace who you are, and own it, instead of shying away from it ★
The BRAND DISCOVERY™ Mini-Course includes everything that PLAN YOUR BRAND™ – vol. 2 offers, but comes with SO much more — like an 80+ page interactive workbook that includes 12 lessons and a BONUS video for each lesson! Here’s a breakdown of what’s included:
Lesson 1: BRANDING 101
- A quick overview about branding
Lesson 2: YOUR WHY
- Your brand story
Lesson 3: PERSONALITY (You)
- Your personality
- Your enneagram and archetype(s)
- Your gifts, intentions, & vision
Lesson 4: WHAT LIGHTS YOU UP
- Your passion and what brings you joy
- Your brand’s basic building blocks
- The 5 C’s of Branding
- 15 Dig Deeper Questions
- The 7 Metrics of Branding
Lesson 5: BRAND FOUNDATIONS
- Do what you love
- Purpose
- Mission
- Vision
- Core Values
Lesson 6: YOUR DREAM CLIENT
- Your dream client
- Client personality
- Client persona profile
- Likes + Dislikes
- Hopes + Fears
- Goals + Problems
- Dig Deeper Questions List
- Dream Client Profile
Lesson 7: BE THE GUIDE
- Transformation Grid
Lesson 8: WHAT YOU’RE KNOWN FOR
- Your One Big Thing (what you want to be known for)
- Voice + Message
- The Industry
- Your Point of View
- Positioning (Value Proposition Statement)
- VPS Formulas
- Dear Client Dream Letter
- My Messages
- My Voice
Lesson 9: YOUR BRAND’S DNA
- Your Brand’s Distinct Niche Advantage
- How to Develop a Unique Offer
- Niche / Special Offer Litmus Test
Lesson 10: VISUAL STYLE
- Your Style
- Your Visual Style (Scales)
- Your Brand Vision
Lesson 11: THE VIBE OF YOUR BRAND
- Your Brand’s Vibe
- How to Choose Brand Words
- Your Brand Words (Tone & Story)
Lesson 12: BRAND ASSESSMENT
- Brand Checklist
- Brand Strength Assessment
Outro: A LOOK AHEAD – WHAT’S NEXT?
- A Look Ahead & Next Steps
BONUS: Guidance & Theory Videos for Each Lesson
In demand mid-level brand strategy method we use with our 1-on-1 clients: $600 Value
80+ page interactive Brand Discovery™ workbook with 12 in-depth modules/lessons: $397 Value
Personal invitation to our (private) Facebook group for community and ongoing assistance/support, with direct access to certified Brand Strategist: $297 Value
BONUS lesson intro theory and guidance videos: $197 Value
The clarity, confidence, and focus you need to start creating the impact you want: $Priceless
TOTAL VALUE $1,491+
Get started on your BRAND DISCOVERY journey today for only $79!
